Which ticket shop fits best with your event?

Maybe you're already comparing ticketing platforms, or you're wondering how Eventbrite pricing compares to other ticketing software like EventSquare. In this article, we'll help you make the right choice:

• What should you look for when choosing your ticket shop?

• Why EventSquare?

• Three ticket shops under the microscope

Would you rather dive straight into EventSquare's possibilities?

What should you look for when choosing your ticket shop?

Before you compare different ticketing system software, it's important to know which criteria really make the difference. Your ticket shop shouldn't just be visually appealing, but also functionally powerful and scalable. Especially if you want to grow your events.

Transparency of costs and service fees

You probably already know the biggest pitfall: hidden costs. What seems like an advantageous solution at first glance can ultimately take a big bite out of your budget. Some ticket shops charge service fees per ticket, fixed costs per event, or subscription rates. Even free tickets can sometimes unexpectedly incur costs.

A reliable ticketing tool works completely transparently. You want to know in advance what you're getting into, without fine print or surprises later. Also look especially at what you get in return for the price:

• Is there 24/7 support, even during peak sales moments?

• Are scanners, reports, and updates included?

• How quickly do you receive your ticket revenues?

The strongest partners combine fair pricing with reliability and scalability. Whether you're welcoming 100 or 10,000 visitors, your ticketing system must handle the peaks effortlessly.

Tip: don't just choose the cheapest solution, as it often causes confusion and insufficient support. Evaluate how transparent your partner is and make sure your questions are answered before you sign an agreement.

Flexibility in ticket types and pricing structure

No two events are the same. How you offer your tickets can make the difference between smooth sales or missed opportunities. That's why you want a ticketing system that grows with your needs.

Whether you offer Early Bird tickets, VIP packages, or bundles, flexibility in ticket types, discounts, and pricing makes the difference. The easier it is to manage, the better you can respond to your audience's demand. This way, you keep control over your strategy and can smartly respond to your sales flow.

But flexibility doesn't stop at your ticket structure. A good ticketing platform also works seamlessly with other tools:

• Easy to connect to your email marketing or CRM

• Sales data is automatically forwarded to Google Analytics or advertisements

• An API for your own tools or website

This way, you can automatically communicate with your visitors, simplify reporting, and streamline processes, without extra manual work.

User-friendliness of your ticketing system

A ticket shop that sends your visitors from pillar to virtual post is bad news. A ticketing system must be intuitive, not just for your visitors, but also for you.

Setting up your ticket shop should be ready in a few minutes, without needing technical expertise. This way, you keep time for what matters: organizing an irresistible event.

For your visitors, user-friendliness means a fast and mobile-friendly purchase process, a clear flow from choice to payment, and no unnecessary distractions along the way. While for you, it's more about a clear dashboard, real-time insights, and the ability to make changes quickly and easily.

But user-friendliness also counts at the entrance to your event. A reliable ticketing platform provides scan apps or free scanners, so access control runs smoothly and queues remain limited. With that scan data, you also get a nice overview of your event.

In short: user-friendliness doesn't stop at a purchased ticket. It continues right up to the door of your event.

Branding and recognition

You only make a first impression once. And that impression must be right on your posters and marketing initiatives, but also on your ticket shop. It's like a business card for your event, so it must also seamlessly align with your brand and appearance.

With flexible ticketing software, you fully personalize your ticket shop. From color and logo to tone of voice and even your own domain name. This consistent branding not only increases trust but also your conversions. Because a visitor who immediately recognizes where they've landed buys a ticket faster.

Data and optimization

A good ticket shop does more than just sell tickets. It delivers valuable insights for future editions. Who buys when and through which channel? When do sales slow down? With real-time data, you can adjust your marketing strategy, optimize your ticket sales, and plan future events more smartly.

Tip: make sure you have full access to your own data. Not every platform shares all information with organizers, and that can limit your opportunities.

With a transparent ticketing system, you build a data-driven approach with which you can continuously improve sales, visitor experience, and event strategy.

Why EventSquare?

Organizing your event can quickly feel chaotic. Last-minute changes, queues at the entrance, unclear payments... headaches that EventSquare addresses. When developing our platform, we wanted to bring together ease of use and professional tools, so that you as a user always have complete control over ticketing, data, and branding. Without hidden costs or surprises afterward.

Are you organizing an intimate concert, a youth club party, or a large festival with thousands of visitors? With EventSquare, you know exactly what you're paying, you own your data, and you can count on personal support 24/7. Speed, stability, and flexibility are the building blocks of our platform, so you can focus on a smooth and unforgettable experience.

Whether you organize nightlife & festivals, concerts & performances, trade shows & conferences, or are part of sports clubs & competitions or youth organizations. We grow and think along with you. From extra ticket types in the last week to adjusting prices or scanning tickets via our mobile app: everything is possible in a few clicks.

Key elements of our ticket shop

1. Quick start, flexible management

Fifteen minutes. That's how long we need to set up your ticket shop. Additionally, you create unlimited ticket types, from Early Birds to VIP, add extras like drink vouchers or merchandise, and track everything via the mobile Organizer app.

Need to change something? That's possible at any time, without needing technical knowledge. This way, you maintain complete control, even during peak moments.

2. Your brand, your data, your freedom

With EventSquare, everything stays yours: your data, your customers, and your brand. You personalize the entire ticket flow in your own house style (yes, even your emails) and easily connect with tools like Google Analytics, Facebook Pixel, or Mailchimp. The best part? No hidden fees.

3. Smart tools for sales, access, and insights

Support for all popular payment methods, weekly payouts, and real-time reports: with EventSquare, you always know where you stand. Check-ins for your event happen quickly via a mobile scan app or free scanners (from 250 tickets). And thanks to clear statistics, you see exactly which actions work, from purchase behavior to visitor profiles.

4. Personal support, always and everywhere

What's better than the combined power of a professional platform with the proximity of a local partner? Our team is available 24/7 online or by phone in Dutch, French, and English. We're happy to actively think along with you, so you never stand still and we can actively support you.

Three ticket shops under the microscope

Don't know which ticketing system best fits your event? We compare three well-known ticketing systems: Eventbrite, Weeztix (Eventix), and See Tickets (Paylogic). This way, you can make an informed choice.

Eventbrite

As one of the best-known international ticket shops, Eventbrite primarily focuses on independent organizers, cultural institutions, and small to medium-sized events. Thanks to its large user base worldwide, you easily sell tickets online without needing technical expertise.

Strengths

• Intuitive interface with which you create an event in minutes.

• Strong integration with social and email channels.

• Global reach and reliable infrastructure.

• Free use for free events

• Basic reporting and simple marketing tools included.

Limitations:

• Service fees are high and often passed on to visitors.

• Limited personalization options for your ticket shop.

• Data ownership largely remains with Eventbrite.

• No local support or personal guidance.

• Eventbrite branding remains visible on all communication.

Weeztix/Eventix

Weeztix (formerly Eventix) is a Dutch ticket shop particularly known for medium to large events. Thanks to their focus on automation, data analysis, and ticket sales, organizers can streamline processes faster and respond to sales.

Strengths:

• Strong automation of processes like invoicing, reporting, and exports.

• Powerful API integrations with marketing and analytics tools.

• Flexible setup of ticket types, discounts, and promotions.

• Suitable for recurring events or organizers with high volume.

• Solid infrastructure that handles peak moments.

Limitations:

• Less intuitive interface for new users.

• Support primarily through ticketing system and only during office hours.

• Complex setup for smaller organizers.

• Strong technical focus and less tailored guidance.

• Branding and user flow are less flexible and customizable.

See Tickets/Paylogic

See Tickets (formerly Paylogic) focuses on large festivals, concerts, and entertainment companies. It offers comprehensive solutions for ticket sales and access management and has proven itself solidly within the international event sector, allowing organizers to rely on a stable and scalable system.

Strengths:

• Designed to handle large peak moments.

• Advanced marketing and data connections.

• Strong segmentation and reporting capabilities.

• Reliable infrastructure and proven track record with large events.

• Possibility for custom solutions.

Limitations:

• Less transparency around their pricing structure.

• Slow onboarding and complex administration.

• Not suitable for smaller or one-time events.

• A large part of configuration goes through an account manager.

• Less flexibility for quick adjustments and experiments.

A clear overview

Conclusion and further reading?

You probably already noticed, but choosing the best ticket shop goes beyond just selling tickets. Your ticket shop is the backbone of your event organization and at the same time the place where things often go wrong. As an organizer, you'll sooner or later deal with delayed startup, unclear costs, or poor support. At EventSquare, we build a ticket shop that does what you need: clear, fast, reliable, and completely under your control.

Still looking for inspiration? Also be sure to read:

• 5 key considerations for choosing a ticketing partner

• 5 strategies to make your event unforgettable

• How user-friendly is EventSquare?

Do you have questions or just want to discuss your ticketing? Send us your most pressing questions or request your demo.